The brief: To create a campaign inspired by a seasonal holiday (Christmas, Easter, Valentine’s Day etc) and advertise the seasonal deal, keeping it cohesive with the restaurants branding.

My idea was to bring Valentine’s Day to Cafe Rouge through famous romantic movie quotes. Creating typographic posters that could translate into other shareable content such as experiential, competitions and the app. This idea creates a fun, sentimental and relatable feeling that consumers can enjoy with loved ones. By using the tag-line 'Create your movie moment' it encourages consumer’s to create their own movie moment with their loved one, inspired by Cafe Rouge.