Fairway Club
Your Modern Golf Haven
Located right at the heart of the golf course, Fairway Club is more than just a pop-up store. It's a vibrant community hub where young golfers and enthusiasts can connect, shop, and elevate their game.
Tee Off in Style - Offering a curated selection of high-quality golf apparel and equipment, Fairway Club caters to a dynamic audience who love the sport and appreciate a modern, casual lifestyle.
Brand Identity - Inspired by the natural beauty of the golf course, our brand colors evoke a sense of tranquility and freshness. Deep forest green, reminiscent of lush foliage, is complemented by a lighter shade of green, symbolizing the pristine fairways. To add a touch of modernity and vibrancy, we've incorporated pink and blue accents.
Our logo reflects our commitment to being dynamic and innovative. The iconic "F" is creatively transformed into a golf club and a golf ball, creating a visually striking and memorable symbol that can stand alone or be paired with our brand name.
Our photography style captures the youthful energy and laid-back attitude of our target audience. Modern, stylish shots highlight the fun, cool, and contemporary aspects of our brand. Our graphic style for posters and billboards is inspired by the dynamic motion of a golfer's swing, creating a sense of energy and excitement.
Year
2024
