Wonderful world…

For the launch of their fragrances being sold in Asia, the brand wanted to emphasise their British heritage, inspired by history, myth, lore and legend, there’s a tale worth telling in them all.

Each perfume had its own background story and time period that reflected the scent. With this in mind we used the brand’s vintage collage style and added humour to the tales by exaggerating the details of the stories landscape and characters. Creating fun, entertaining and engaging content.

The stories were composed in a 3D phototography collage. These were then intricately cut out to create the different compositions around the real perfume bottles and boxes. The 3D collages were then photographed to create lots of different assets for their various channels, which included short videos.

In addition, these quirky fantastical worlds were then animated to bring the story to life. Collaborating to design the concept and storyboard for the animation and working alongside the creative director with the photoshoot.