tail tots
Tail Tots is a concept brand that empowers first-time pet owners to give their new furry family member (puppy or kitten) the best possible start in life. Tail tots would navigate you through the first year, providing expert guidance and innovative tools to ensure your puppy or kitten thrives into adulthood.
Tail Tots is more than just veterinary care, going beyond traditional veterinary services. Imagine a safe environment where you can feel confident and cared for, not just for your pet's health, but for your own journey as a new pet parent. Tail tots cover all aspects of your pet's well-being, from nutrition and development to behaviour and training. With an interactive app providing personalised guidance, access to consultations, and a supportive community. Tail tots understand the emotional connection between pets and their families. Our caring team is here to answer your questions and support you every step of the way.
Tail Tots is built on trust and a commitment to creating a better world for pets. Whether you're a cat person or a dog person, compassionate, empathetic, and trustworthy, you've found your community.
Year
2024
Branding
Conceptual
Design
Visual Identity
Art Direction
Typography
Photography is the heart of our visuals, deliberately highlighting the special bond between humans and their pets. Showcasing the love and care we as humans provide, like treating our furry companions as part of the family. We capture the humor of pet parenthood, from the joyful moments to the everyday challenges, creating a relatable and endearing experience.
Brand identity
The brand identity reflects warmth, trust, and a sense of community through friendly colours, fonts, and occasional illustrations that add personality to stand alone copy. This ethos is also reflected in the logo. Turing a pets tag into a crafted ident serving as a physical token of a pet's cherished place within the family. The logo is subsequently integrated across a range of brand touch-points, including graphic framing devices and illustrative elements.
Illustrations
Illustrations are sparingly used throughout the branding, conveying the care and intimacy that pet parents share with their puppies and kittens. These illustrations are paired with playful typographic compositions, reflecting the joyful energy that these furry friends bring to our lives.
