Bringing People Together

Telford Shopping Centre, the area’s premier shopping destination, wanted to undergo a rebrand to highlight its exciting new offerings – a wider range of restaurants and entertainment options! This campaign aims to showcase this transformation and encourage customers to embrace the concept of “Living in the Moment” at Telford.

The creative concept draws inspiration from Telford’s circular logo. This shape is used to frame captivating imagery and messaging across all communication channels, creating a unified brand experience.

Circles that Connect:

More than just a stylistic element, the circles represent the idea of community. They depict people coming together and enjoying their time at Telford, placing the customer experience at the heart of the campaign.

The concept extends beyond visuals. The circles also transform into a sustainable living wall, an experiential piece where Telford’s shops and restaurants can cultivate fresh herbs and flowers on-site.