This concept shows how a new campaign can cross multiple touchpoints to promote Airband’s “Beat the January blues” campaign, which is based around their proposition:

Everyone at Airband understands times are tough, and that’s why we’re doing everything we can to help consumers beat the January blues with savings of up to £270. Giving you more money for the stuff you really want.

Creating trust between the consumer and brand to create a loyal, friendly and trustworthy relationship that beats other bigger brands propositions.