Introducing Pair Dead Apparel

Forget stuffy tweeds and dusty shotguns. Pair Dead is a new brand wanting to shake things up in the world of clay pigeon shooting apparel. The idea behind the brand name itself evokes the thrill of the sport, with the logo doubling down on that energy.

Pair Dead wanted to ditch the traditional look and stereotype the sport carries. Taking inspiration from the sport’s scoring system, the logo incorporates the iconic “dead pair” dashes with a bold, modern twist. Whilst creating a vibrant explosion of unexpected colours paired with a powerful sans-serif font and graphic elements inspired by the sport. Aiming to leave a lasting impression on the clay pigeon shooting scene.

My aim for this brand identity was to make the sport feel cool, fresh, and accessible to a new generation. So they can wear Pair Dead on and off the range whilst giving the sport a more relevant voice. Pair Dead isn’t just about performance, it’s about looking good while doing it.