Bud’s Diner
Bud's Diner: Stuck in the 50's Since 2024
Step back in time to a vibrant era of American nostalgia at Bud's Diner. More than just a place to grab a bite, we're a community hub where families and friends gather to experience the colourful charm of classic mid-century Americana. Bud's Diner brings a slice of the States to your doorstep, offering a unique dining experience unlike any other in the UK. Bud’s crowning jewel? A genuine soda fountain, a rarity even in America today.
Indulge in Bud’s legendary ice cream floats, each served with its own dedicated menu – a delightful nod to the 1950s that's perfectly suited for the 21st century. Bud's Diner, doesn't just serve food; they're serving up a taste of the past, one delicious bite at a time.
Brand Identity
Bud's Diner channels the iconic 1950’s and 60’s America, a time of booming pop culture, rock 'n' roll, and the rise of the American teenager. Googie architecture dominated the landscape, and Bud's Diner perfectly captures this nostalgic spirit with its charming aesthetic while seamlessly integrating modern sensibilities.
The brand identity is a harmonious blend of classic and contemporary elements. A charming tone of voice complements the visual language, which fuses classic script with a contemporary sans-serif font. The brand's playful and nostalgic spirit is further enhanced by a vibrant colour palette and abstract design elements across advertisements.
Rooted in mid-century charm, Bud's Diner's brand identity is also reflected in its distinctive photography style. Authentic black-and-white imagery from the era is interwoven with contemporary photography that resonates with today's consumers.
Year
2024
Conceptual
Design
Visual Identity
Branding
Packaging Design
Illustration
Art Direction
Copy writing
Colour’s of the era
Bud's Red, the hero colour, is a vibrant and energetic shade that instantly energises any space. It's a bold and joyful hue that evokes a sense of nostalgia and brings a touch of unapologetic cheer wherever it appears.
Colour’s of the era
The Bud's Diner brand is a vibrant fusion of flavour and nostalgia, beautifully reflected in its captivating colour palette. Drawing inspiration from the vibrant hues of neon signs and the trends of the times. The palette feels both authentic and uniquely Bud's Diner.
Tone of voice
Reflecting its roots, Bud's Diner exudes the lighthearted charm of the 1950s and 60s. The brand voice is welcoming and modern, infused with wit and relatability. Bold sans-serif typography paired with abstract British cityscapes delivers messaging with confidence and personality, injecting a vital dose of character into the world of food and drink.
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The design employs exaggeration to visually support the copy, conveying a sense of exuberant arrival. This "invasion" symbolizes the emergence of a new culinary destination brimming with vibrant flavours, exciting experiences, and an infectious energy. It's an invitation to step into a world where food and drink come alive.
Logo’s to mascots
Inspired by mid-century architecture and iconic neon signs, the Bud's Diner logo evokes a bygone era while remaining firmly rooted in the present. The fusion of a classic script with a contemporary sans-serif font reflects the brand's deep dive into Googie and Diner aesthetics. Two minimalist stripes anchor the word "Diner," adding a touch of modernism and geometric flair.
Supporting the logo is Bud, the friendly brand mascot. Inspired by the iconic mascots of mid-century America. Bud will grace everything from burger wrappers to drinks and merchandise, creating a welcoming and familiar presence. The Bud's Diner monogram, inspired by the diner’s famous ice cream floats is used sparingly on social media and advertisements, further strengthening the brand identity.