Florena
Florena is a fermented skincare brand, celebrated for transforming natural ingredients into powerful skin nutrients through fermentation.
My role was to lead the conceptualisation and development of the refreshed visual identity, working closely with the Creative Director and client.
Brief: Refresh Florena’s digital presence to stand out on social media and connect with a younger audience while retaining its existing customer base.
Goal: Create a modern, cohesive visual identity optimised for digital touch-points.
Problem: The previous identity lacked consistency, felt dated, and failed to differentiate within the crowded beauty and wellness space.
Year
2021 - 2023
Conceptual
Design
Branding
Art Direction
Typography
Extended Digital Ecosystem
This shows the system working across the whole digital ecosystem.
Applications Beyond Social
The playbook was designed to go beyond social-first assets, extending into a wider digital and physical narrative. Adapting seamlessly across platforms from websites and banner compositions to print formats such as billboards.
