Florena
Florena was refreshed to better connect with a younger, digitally engaged audience while maintaining its natural, ingredient-led positioning.
I led the concept and development of the visual identity, working closely with the Creative Director and client to evolve the brand into a more contemporary, cohesive system.
The identity focuses on clarity and consistency, designed to perform across digital platforms while bringing a more refined and elevated aesthetic to the brand.
A considered typographic approach and simplified visual language create a more distinctive presence, helping Florena stand out within a crowded beauty and wellness space.
The result is a modernised identity that balances natural authenticity with a more confident, digital-first expression.
Year
2021 - 2023
Conceptual
Design
Branding
Art Direction
Typography
Motion
Extended Digital Ecosystem
This shows the system working across the whole digital ecosystem.
Applications Beyond Social
The playbook was designed to go beyond social-first assets, extending into a wider digital and physical narrative. Adapting seamlessly across platforms from websites and banner compositions to print formats such as billboards.
