Florena
Modernising natural beauty without losing its authenticity.
Florena was repositioned to better connect with a younger, digitally engaged audience, evolving the brand from a traditional natural beauty identity into a more contemporary digital-first system.
The redesign focused on simplifying and refining the visual language through a clearer typographic hierarchy, softer colour palette and more considered lifestyle-led art direction. The result is a more cohesive and distinctive identity that improves clarity across digital touchpoints while strengthening Florena's relevance within a modern beauty market.
Year
2021 - 2023
Conceptual
Design
Branding
Art Direction
Typography
Motion
Extended Digital Ecosystem
This shows the system working across the whole digital ecosystem.
Applications Beyond Social
The playbook was designed to go beyond social-first assets, extending into a wider digital and physical narrative. Adapting seamlessly across platforms from websites and banner compositions to print formats such as billboards.
