Warehousing Reimagined

Mountpark, a leading provider of warehousing solutions for businesses like Amazon, wanted a brand refresh to solidify its presence in the digital age. The goal was to modernise their image and become more digitally compatible.

The refresh centred on a key element: de-constructing the logo to represent the brand’s mission of putting customers, people, and communities first. This dynamic visual identity creates a subtle yet impactful nod to Mountpark’s mission and the very boxes customers use, fostering brand recognition and a stronger connection.

Montserrat, a geometric sans-serif typeface, now anchors the brand’s visuals. This choice conveys a sense of strength and modernity, with a wide range of weights offering flexibility across various digital applications.

A new colour palette has been created to convey a bold and strong, digital-ready identity. Helping Mountpark stand out in a crowded marketplace and effectively communicate their brand message.