TRIGGER
Trigger is a start-up wellness shot brand that needed to stand out in a crowded market dominated by bland, product-focused visuals.
My role throughout the project was leading the conceptualisation, crafting the brand identity through to art direction.
Brief: Differentiate from competitors by creating a lifestyle-first brand identity that is vibrate and dominant. The name was already established along with a vauge idea of explosive direction for logo.
Goal: Convey energy, boldness, and performance without losing trust/health cues.
Year
2024
Branding
Conceptual
Design
Visual Identity
Packaging Design
Art Direction
Typography
Identity System
Trigger takes its name from the energising kick of turmeric and ginger, the brand’s flagship blend. Inspired by Roy Lichtenstein’s explosive pop art, the logo captures the bold, high impact energy at the heart of the brand.
A vibrant palette reinforces this spirit: orange and yellow channel vitality and trust from turmeric and ginger, while red and pink inject dynamism and a sport-driven edge. The versatile Mundial typeface allows the identity to flex seamlessly across print and digital platforms, ensuring consistency and adaptability.
Brand in Action
Trigger is more than a wellness shot, it’s a spark for a high-performance lifestyle. The brand empowers individuals with targeted nutrition and an energising boost, and this ethos is reflected in the packaging, where the logo takes centre stage to convey energy, drive, and peak performance.
Campaign
Tagline: “One shot. Everything’s a blur.”
To stand out in a market saturated with product-focused wellness shots, Trigger shifts the spotlight to the lifestyle benefits. The creative approach features athletes in motion, symbolizing speed, power, and achievement. The tag-line “One shot. Everything’s a blur” encapsulates the essence of the brand portraying inspiration and exhilaration that can be experienced.
This vitality extends into social media through consistent use of the core colours, logo-inspired graphic elements, and dynamic photography that captures sport, movement, and motion blur creating a cohesive and visually engaging presence across all touch-points.
