Identifying a gap in the UK market, Trigger is more than a wellness shot; it's the ignition key to a high-performance lifestyle. It empower’s individuals to reach their full potential by providing targeted nutrition and an invigorating energy boost. The flavourful shots, crafted from premium ingredients, deliver a powerful kickstart to every day. With tailored options for both men and women, the brand ensure there's a Trigger to fuel any ambition, catering to individual health.

Brand Identity

Inspired by the potent combination of turmeric and ginger, our flagship product, the name "Trigger" embodies the energising impact the brand delivers. The brand identity, influenced by Roy Lichtenstein's pop art, is characterised by bold, vibrant colours and a dynamic logo that captures the explosive and bold energy of the product.

The core color palette of orange and yellow evokes a sense of flavour, energy, and trust. Inspired by the brand's signature turmeric and ginger flavors, these colours create a warm and inviting atmosphere.

Approach

To stand out in a market saturated with product-focused wellness shots, Trigger shifts the spotlight to the lifestyle benefits. The creative approach features athletes in motion, symbolizing speed, power, and achievement. The tagline "One shot. Everything's a blur" encapsulates the essence of the brand portraying inspiration and exhilaration that can be experienced while subtly showcasing the product's distinctive can shape.

Sustainability

The brand's commitment to sustainability is reflected in the use of 100% recycled aluminum cans. Extensive research shows that aluminium's sustainability credentials far surpass those of plastic. Unlike plastic, aluminium is fully recyclable and can be recycled indefinitely, making it a truly sustainable choice.