TRIGGER

Trigger is a wellness shot brand built around energy, impact and reaction. Designed to cut through a category dominated by safe, product-led visuals.

Taking cues from the name itself, the identity captures the moment of activation, where energy is released and momentum begins. Bold typography, explosive forms and high-contrast colour create a system that feels immediate, dynamic and impossible to ignore.

The result is a lifestyle-first brand that balances intensity with clarity, positioning Trigger as both impactful and credible within the wellness space.

I led the concept and development of the identity through to final art direction.

Year
2024

Branding

Conceptual

Design

Visual Identity

Packaging Design

Art Direction

Typography

Motion

Identity System

Trigger draws from the moment of activation — where energy is released and impact is felt. Inspired by explosive pop art, the identity captures this intensity through bold, high-impact forms and graphic bursts.

A vibrant colour palette drives the system. Orange and yellow channel the natural energy of turmeric and ginger, while red and pink introduce a sharper, more dynamic edge.

Mundial provides a strong, flexible typographic foundation, allowing the identity to scale across packaging, digital and campaign — maintaining clarity while amplifying the brand’s energy.

Brand in Action

Trigger is designed to feel immediate and high-impact — extending beyond product into a more performance-driven, lifestyle space.

Across packaging, the logo becomes the focal point, used at scale to create bold, uncompromising compositions that communicate energy and intensity.

This approach carries through into content and campaign, where typography and graphic elements shift and interact to create a system that feels dynamic and constantly in motion.

The result is a brand that feels fast, confident and built for momentum.