Vitality CBD is a wellness brand offering oils, topicals, and gummies designed to support anxiety relief, better sleep, pain management, and fitness performance and recovery. All products contain 99.9% pure CBD with 0.0% THC — delivering health benefits without the high.

During my time as an in-house creative at Vitality CBD, I had the opportunity to work on a diverse range of projects for the brand. This included creating social media assets across GIF, video, and static formats, as well as designing visuals for the company’s website and Amazon storefront — such as banners, imagery, and video content.

One key project I led was the rebranding of the brand’s gummy bear packaging. This involved transitioning from a plastic jar to a more sustainable pouch format. The redesign introduced a cohesive visual identity, incorporating Vitality CBD’s signature forest green as a backdrop to enhance the photographic elements. The result was a bold, distinctive package designed to stand out on the shelf and resonate more strongly with consumers.